Results, Measured Honestly
Every engagement we run starts with baseline numbers and gets reported against them — so this page works the same way. No vague “300% growth” claims without context, no borrowed logos. Just documented starting points, the work we did, and what the data shows. We’re starting with the most transparent case study we can offer: our own website, in public.
Case Study #1: This Website, In Public
Baseline documented September 7, 2026 — the week we completed the rebuild.
We built and optimized smartwebadvisors.com using every SEO, AEO, and GEO technique we sell, then measured it honestly, page by page. This page is the starting line. We publish the baseline now — before the optimization has had time to compound — and we’ll report every future reading against it, so you can watch the methods work in real time instead of taking our word for it. No borrowed logos. No vague growth claims. Just our own site, measured in public.
What We Optimized (Measured)
Every page was rebuilt for search and AI visibility: direct-answer structure, full schema markup, clean heading hierarchy, AI-crawler access, and internal linking. Measured against RankMath’s optimization scoring, here’s where each page landed — up from a starting point where most pages scored in the 30s before the work began.
| Page | Optimization Score |
|---|---|
| Home | 84 |
| Answer Engine Optimization Guide | 80 |
| Generative Engine Optimization Guide | 80 |
| WordPress Web Design | 75 |
| SEO Services | 74 |
| AEO Services | 73 |
| Local SEO & Google Business Profile | 73 |
| Lead Generation | 72 |
| GEO Services | 70 |
| About | 70 |
Early Engagement
Traffic is still ramping, but the visitors who arrive are engaging with the content the way it’s built to be read. Our cornerstone pages hold attention:
- Contact — 2m 45s average time on page
- Answer Engine Optimization guide — 2m 29s
- Digital Marketing Services — 1m 51s
- Home — 1m 23s
Depth content earns depth attention — that’s the signal we build for.
Search Visibility — The Baseline
This is the “before.” Over the trailing 90 days (Google Search Console, June 9 – September 6, 2026), the site recorded:
- Impressions: ~2,300
- Clicks: 9
- Unique visitors from search: 12
Small numbers — and publishing them is the entire point. This window captures the site before the full rebuild had time to take effect. We’re already appearing in results for our target terms — “generative engine optimization,” “answer engine optimization,” and “wordpress web design” — so the strategy is registering. Now we track what the optimization does to it, in public, against this exact baseline.
Performance
Desktop load is fast — Largest Contentful Paint of 0.8 seconds. Mobile is our current improvement target at 3.4 seconds, and it’s on the list. Layout stability is solid across both.
What We’re Tracking
- Search impressions and clicks (Google Search Console), reported against this baseline.
- Whether AI engines cite us when asked about our category — tested monthly across ChatGPT, Perplexity, and Gemini.
- Core Web Vitals and page speed.
- Local visibility for Allentown and Lehigh Valley searches.
We update this page as the data comes in. This is the same honest, baseline-first process we run for every client — starting with our own site.
How We Measure Client Work
Client case studies appear here as engagements mature and clients approve sharing — with the same format you see above: documented baseline, the work performed, and the numbers after. What we track depends on the goal: rankings and organic traffic for SEO, featured answers and AI citations for AEO and GEO, map pack position and calls for local work, and cost per lead for lead generation. If a number can’t be shown with its context, it doesn’t go on this page.
Your Business Could Be Case Study #2
We built this site as our own proof of concept — and we’d like yours to be the next one. Book a free consultation and we’ll look at where you stand in Google search, AI answers, and local results, then map out what it would take to make your business the next case study here.